Social Responsibility

We believe that businesses should be started, run, and grown for purposes, which are more important and noble than mere moneymaking.

At OLTRI, the money we make is seen as a natural result of our sincere commitment to our Mission and the way we’ve chosen to accomplish it.

Our way is to prioritize people’s welfare.

Our commercial and noncommercial goals are tightly linked to each other. We use our expertise and experience to address social issues and help the market function more effectively. Such way of doing business makes OLTRI a truly socially responsible company. As one of its most successful followers, we believe it’s our duty to further promote the idea of corporate social responsibility (CSR). So we act as an agent of positive change and inspire others to follow, helping accelerate social and economic development.

As part of our CSR efforts, we actively participate in charitable projects, promote healthy pregnancy behaviors and positive breastfeeding attitudes, and help needy families. We support initiatives directed at improving expectant and breastfeeding mothers’ health and well-being and helping parents with child care. For example, during their 10 years of existence, our Prenatal Classes for Expectant Mothers have been attended by over half a million pregnant women throughout Russia. We also take an active part in Mother’s Day, World Prematurity Day, and other similar events.

Driven by philanthropy, we decided to set aside a portion of our profits for charitable purposes, with a special focus on projects aimed at helping children with life-threatening illnesses. All employees were invited to vote and choose the most important projects. After voting and assessing each organization’s strategy, we chose to support several reputable Russian charities, including Rusfond, Podari Zhizn, Deti – Nashe Budushcheye, etc. Learn more about our charitable projects.

Breastfeeding Promotion

As another part of our CSR efforts, we actively support and promote breastfeeding, giving our assistance to both breastfeeding mothers and lactation consultants.

Since the creation of OLTRI’s Medical Marketing Service (MMS) in 2003, we have traditionally supported breastfeeding promotion programs and campaigns. Our MMS team has held many thousands of events for expectant mothers and new parents and our Hotline lactation consultants provide hundreds of consultations each month.

Every year, OLTRI enthusiastically celebrates WHO/UNICEF World Breastfeeding Weeks. During the first week of August, we hold our own events for expectant and breastfeeding mothers and workshops for health professionals with our Hotline operating in a highly intense mode.

We are proud to have contributed to the well-being of all those babies who were being breastfed for as long as it was necessary to ensure their healthy development. Our consultations, recommendations, and special events help mothers continue breastfeeding when they return to work and support families who want their baby to be an active participant in their travel and leisure experiences from the first days of their baby’s life.

We believe that a socially responsible company must be able to adequately meet all market challenges and all customer needs, helping people have better lives and health, including by supporting natural breastfeeding at all times.