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Business Development

Business Development

We never stop moving forward, evolving in two main directions:

  1. First, towards more efficient and effective internal processes and external communications; and
  2. Second, towards a more vibrant business with more name brands, more private labels, and more large-scale innovations in health and well-being.

Our Mission is to better our world by creating solutions that improve people’s health and well-being, which is hardly achievable without our own continuous improvement and innovation:

  1. Our advanced business intelligence system enables us to both identify current trends and predict the outlook;
  2. Our performance improvement model helps us analyze and streamline our internal processes, saving us time and money in achieving our goals;
  3. Our information exchange system helps us stay in sync with our partners and be ready to adjust our course if needed;
  4. Our R&D team puts a great deal of effort into researching global markets and cultivating relations with recognized industry leaders. So we always have some innovative solutions to add to our portfolio.

We have set the goal to constantly expand our product portfolio until the end of 2020 by attracting new partners and creating our own solutions (products and services) in the following five key categories:

  • Mother and child care products
  • Functional foods
  • Dietary supplements
  • Home use medical devices
  • Monitoring systems
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