Trade & Consumer Marketing
At OLTRI, we pride ourselves on our finely designed and tuned marketing system, which we use to promote and support brands in our portfolio. We actively employ various methods and techniques, both classic ones with proven usefulness and innovative ones, to manage our customers’ perceptions and to obtain detailed insights about market preferences and conditions.
At the heart of our marketing strategy is CONTINUOUS communication. This is why we try to be in constant contact with our customers and partners, gradually immersing them in the ‘World of OLTRI’ by delivering omni-channel experiences.
With our omni-channel marketing strategy, we can:
- Quickly communicate relevant information to specific target audiences.
- Integrate selected marketing solutions into our CRM system (which helps us collect, store, and classify information)
- Proactively anticipate and respond to our target audiences’ needs (including ever-growing needs for Internet and mobile services)
- Reach target audiences in territories not covered by our medical reps
- Provide customer support throughout the marketing process (i.e., we support and inform all customers – from end consumers to all kinds of intermediaries, including mothers, doctors, consultants, pharmacists, etc.)
As a result, we are always close to our customers, helping them make the right decisions and informed choices whenever they need us.