Trade Marketing

Together with our national and regional retail partners, we carry out effective trade marketing activities, which deliver a consistently high return on investment. Every year, OLTRI’s experts run over 700 trade marketing campaigns in various formats and at various levels. Our sales reps gather and thoroughly analyze information about retail outlets and, based on the conclusions drawn from the analytical results, help determine and implement the best promotional mix.

We also help our partners develop and produce various point-of-sale (POS) materials to add even more marketing support to the brands in our portfolio.

How we do trade marketing

Return on Marketing Investment (ROMI) – 1:2.7

Number of Trade Marketing Campaigns – 731

Sell-through Tools

Gifts with purchase
Discounts
Promotional sets

Sell-in Tools

New SKU bonuses
New SKU + Min PO bonuses

Listing Tools

Must stock lists
Planograms